The agenda setting function of English newspapers during the 13th General Election

Chang, Peng Kee and Ali Salman, and Kho, Suet Ni and Mohd Rizal Mohd Yaakop, and Adisa, Rasaq M. and Ong, Choong Hoong (2017) The agenda setting function of English newspapers during the 13th General Election. Jurnal Komunikasi ; Malaysian Journal of Communication, 33 (2). pp. 27-39. ISSN 0128-1496


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It is opined that the mass media forces attention on certain issues by constantly projecting them and suggesting its audiences to think about them. This article attempts to focus on the Agenda Setting function of English news media in Malaysia during the 13th GE13 employing quantitative content analysis. Two English newspapers were analyzed, namely The Star and New Straits Times with 1362 news items identified. In order to gauge the public agenda, quantitative survey were done three times in the months of February, March and April 2013 respectively leading up to the election on 5th of May, 2013. The study found out that the agenda setting function of the English newspapers is important in transferring issue salience and issue attributes to their audiences. Individuals who highly rely on news from the media shall be likely influenced by the Agenda Setting effect of the media. There was no significant relationship between the English newspapers and the public agenda of the main ethnic groups in Malaysia. Hence, the public agenda of the Malays, Chinese and Indians have no significant relationship with the English Newspapers. Future studies could employ a qualitative approach in order to find answers to the reasons for lack of relationship between the English newspapers and ethnic public agenda.

Item Type:Article
Keywords:Agenda setting; English newspapers; New Straits Times; 13th General Election; Malaysia
Journal:Jurnal Komunikasi ; Malaysian Journal of Communication
ID Code:10565
Deposited By: ms aida -
Deposited On:06 Jul 2017 07:42
Last Modified:12 Jul 2017 00:33

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