Understanding students compulsive buying of apparel: an empirical study

Nor Asiah Omar, and Che Aniza Che Wel, and Syed Shah Alam, and Muhamad Azrin Nazri, (2015) Understanding students compulsive buying of apparel: an empirical study. Jurnal Personalia Pelajar, 18 (2). pp. 107-113. ISSN 0128-2735


Official URL: http://www.ukm.my/personalia/publication-category/...


Most compulsive buyers tend to be highly interested in fashion as well as their physical appearance and attractiveness. This study aims to investigate the impact of depression, materialism, excessive internet usage on compulsive buying behaviour among university students in buying apparels. A total of 177 questionnaires were collected via convenience sampling from university students located at Klang Valley. It is found that, depression and materialism are having a significant impact to compulsive buying behaviour. These findings will appeal to those interested in consumer behaviour in buying apparel.

Item Type:Article
Keywords:Apparel; Depression; Materialism; Internet; Compulsive buying
Journal:Jurnal Personalia Pelajar
ID Code:10875
Deposited By: ms aida -
Deposited On:11 Oct 2017 01:20
Last Modified:13 Oct 2017 00:25

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