Comparative study of consumers’ knowledge and attitudes towards food safety and purchase intention of night market foods containing poultry in low and high food poisoning cases states

Lieong, Sook Theng and Siti Aisyah Mohammed Adnan, and Normardiana Mohammad Jaafar, and Siti Nur’afifah Jaafar, and Norainy Mahyudin, (2017) Comparative study of consumers’ knowledge and attitudes towards food safety and purchase intention of night market foods containing poultry in low and high food poisoning cases states. Malaysian Applied Biology, 46 (3). pp. 131-141. ISSN 0126-8643

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Abstract

This study was conducted to compare the level of consumers’ knowledge and attitude towards food safety as well as consumers’ intention to purchase night market food precisely food containing poultry based on food hygiene practice of food handlers in two different states i.e. Selangor and Kuala Lumpur. Selangor represents a state with high food poisoning cases while Kuala Lumpur has low food poisoning cases. Two hundred night market consumers for each sampling location were approached. Data was statistically analyzed using SPSS program version 20.0. Generally, respondents’ knowledge of food safety score was significantly different for consumers in Kuala Lumpur (M=14.37, SD=3.75) and Selangor (M=15.10, SD=3.36), (t=2.107, df=429) at p<0.05. Analysis also showed that there were significant differences in the attitude score among consumers in Kuala Lumpur (M=4.71, SD=0.39) and Selangor (M=4.48, SD=0.28), (t=7.085, df=414) at p<0.05. Results revealed that consumers’ intention to purchase night market food in Selangor and Kuala Lumpur are statistically different depending on food handlers’ practices (e.g. tasting food using fingers and hand palm, wear nail polish, touch cooked food with bare hands and etc.) This empirical study served status of consumers’ knowledge, attitude and intention to purchase regarding food safety which could be applied to implement repeated food safety education programs to improve quality of life in local communities.

Item Type:Article
Keywords:Food safety; Knowledge; Attitude; Hygiene practice of food handlers
Journal:Malaysian Applied Biology Journal
ID Code:12369
Deposited By: ms aida -
Deposited On:26 Nov 2018 04:24
Last Modified:30 Nov 2018 11:13

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