Novel poppular dan kecenderungan khalayak remaja

Mawar Safei, and Rosnah Baharudin, and Siti Rugayah Tibek, and Fariza Md Sham, and Zamri Ariffin, and Samsiah Mohd Nor, (2008) Novel poppular dan kecenderungan khalayak remaja. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 3 (3). p. 13. ISSN 1823-884x

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Official URL: http://www.ukm.my/e-bangi/

Abstract

This study is based on the FRGS fund titled UKM-PP-04-FRGS0004-2006 iaitu “Citra Dakwah dalam Novel Melayu Popular: Kajian Pandangan dan Kecenderungan Pembaca Remaja” (Dakwah Images in Popular Malay Novels: Study on the Views and Tendency in Adolescent Readers”. This research focus on what popular novels had offered to the acceptance among most of the adolescent readers. The most five popular novels are Bicara Hati (Damya Hana), Kau Untukku (Aisya Sofea), Jendela Hati (Aisya Sofea), Kau yang Satu (Nia Azalea) dan Manisnya Cinta (Anis Ayuni). The findings discover that there are two aspects which influence on the scenario e.g. (i) the external which involves publishers, promotions, authors and special package in novels; (ii) the internal which includes themes/problems, characters/characteristics and writing techniques. The 4Ps external traits give such an impact on this genre. Whilst the internals fortify via the love theme, marriage and family conflict; attractive, well educated, urban stylish characters; straightforward plot with coincidences; colloquial style especially jumbling Malay and English. All these traits go well with the adolescents that favor simplicity and pleasure

Item Type:Article
Keywords:Popular Novel; Novel and Adolescence; Damya Hana; Aisya Sofea; Nia Azalea; Anis Ayuni
Journal:e-Bangi ; Jurnal Sains Sosial dan Kemanusiaan
ID Code:1575
Deposited By:Ms. Nor Ilya Othman
Deposited On:31 May 2011 14:58
Last Modified:12 Aug 2011 09:32

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