Do tourists really intend to revisit Kota Bharu Cultural Heritage Zone?

Nik Mohd Aizat Nik Mohd Adib, and Syakir Amir Ab Rahman, and Shunji Suzuki, and Nor Nadiah Najib, (2020) Do tourists really intend to revisit Kota Bharu Cultural Heritage Zone? e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 17 (9). pp. 114-125. ISSN 1823-884x

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Official URL: https://ejournal.ukm.my/ebangi/issue/view/1359

Abstract

Cultural and heritage values in most countries have been recognized as resource of social and economic development. However, due to the post modernization of tourism attractions recently has affected few old and heritage sites. Sense of place is believed as one the factors to support the tourists’ motivation including revisiting the place. The study aims to assess the tourists’ motivation to revisit and the sense of place in Kota Bharu Cultural Heritage Zone. 445 questionnaire survey were distributed among domestic and international tourists and were analyzed using ANOVA test. The result indicates that sense of place in Kota Bharu Cultural Heritage Zone does not influence the tourists’ motivation to revisit. The study recommends the state government, local authorities and tourism players to enhance and rejuvenate the ambience of the heritage zone, in order to improve the number of tourist’s arrival to Kelantan hence sustaining the local economic.

Item Type:Article
Keywords:Sense of place; Heritage site; Frequency of visit; Kelantan
Journal:e-Bangi ; Jurnal Sains Sosial dan Kemanusiaan
ID Code:17020
Deposited By: ms aida -
Deposited On:06 Jul 2021 04:10
Last Modified:11 Jul 2021 17:38

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