Zalina Mohd Ali, and Mohd Aftar Abu Bakar, and Zamira Hasanah Zamzuri, and Nora Muda, and Nur Jumaadzan Zaleha Mamat, and Petir Papilo, and Nur Riza M Suradi, (2009) Sikap dan keinginan tingkah laku pengguna dalam pemilihan telefon bimbit: kajian kes di Bandar Baru Bangi, Selangor. Journal of Quality Measurement and Analysis, 5 (1). pp. 75-84. ISSN 1823-5670
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Official URL: http://www.ukm.my/~ppsmfst/jqma/index.html
Abstract
Information on consumer behavioural intention in choosing a product is important for an organisation to determine product promotion and marketing strategies. In this study, we use Fishbein Model to analyse the consumer behavioural intention regarding the choice of the mobile phone brand. Three popular mobile phones were chosen. The study involved a questionnaire-based survey on 112 respondents of mobile phone users. The results show that there exist tendencies in the majority of the customers to choose a particular brand from others
| Item Type: | Article |
|---|---|
| Keywords: | behavioural intention; Fishbein Model; handphone |
| Journal: | Journal of Quality Measurement and Analysis |
| ID Code: | 1917 |
| Deposited By: | Ms. Nor Ilya Othman |
| Deposited On: | 20 Jun 2011 03:00 |
| Last Modified: | 20 Jun 2011 03:00 |
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