Public transport selection among young adults : the case of mass rapid transit and university students

Mi, Tinghao and Mohd Helmi Ali, (2018) Public transport selection among young adults : the case of mass rapid transit and university students. Jurnal Personalia Pelajar, 21 (2). pp. 95-102. ISSN 0128-2735

[img]
Preview
PDF
965kB

Official URL: https://www.ukm.my/personalia/publication-category...

Abstract

This paper investigates specifically what drives young adults to choose Mass Rapid Transit (MRT). From the perspective of young adults, this paper reveals the real demand and the attraction of MRT. To deliver their thoughts and opinions effectively, in-depth interviews were performed with 15 respondents among UKM students. The findings identified the element of low price, convenience, reduced traffic congestion, environmental protection, time-saving, good condition, safety, high efficiency, good enjoyment and more business opportunities as the factors for young adults to use public transport. In addition, the research found that inconvenience in a certain part of the service, insufficient information, small coverage and outdated management as the impeding factor for public transport usage.

Item Type:Article
Keywords:Public transport; MRT; Younger generation; Consumer choice
Journal:Jurnal Personalia Pelajar
ID Code:20032
Deposited By: ms aida -
Deposited On:28 Sep 2022 06:56
Last Modified:04 Oct 2022 06:49

Repository Staff Only: item control page