Cartalla, Kyla Flor Naval and Esguerra, Anthony G. and Cueva, Gene Paul R. and Esguerra, James G. (2022) Performance level of sales force automation system in a logistics and distribution company. Asia-Pacific Journal of Information Technology and Multimedia, 11 (2). pp. 89-96. ISSN 2289-2192
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Official URL: https://www.ukm.my/apjitm/articles-issues
Abstract
Logistics and distribution companies turned their interests to using sales force automation (SFA) in their business operations as technology is now a widely used tool that allows fast and efficient operations. A descriptive design was used in this study, and inventory, sales monitoring, and distribution process are the key indicators used to measure the performance of the sales force automation. The results show that the SFA system was perceived as good, with a 4.0 weighted mean. Internet connectivity was the major challenge in the utilization of SFA. Continuous system improvement is recommended to maximize the utilization of the system.
| Item Type: | Article |
|---|---|
| Keywords: | Sales force automation; Distribution and logistics; Information technology |
| Journal: | Asia - Pasific Journal of Information Technology and Multimedia (Formerly Jurnal Teknologi Maklumat dan Multimedia) |
| ID Code: | 20850 |
| Deposited By: | ms aida - |
| Deposited On: | 16 Dec 2022 01:01 |
| Last Modified: | 21 Dec 2022 08:28 |
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