A Critical review of women’s consumption and empowerment in China

Wang, Simei and Kim Ling, Geraldine Chan and Azlina Abdullah, (2024) A Critical review of women’s consumption and empowerment in China. e-Bangi Journal of Social Sciences and Humanities, 21 (1). pp. 516-525. ISSN 1823-884x


Official URL: https://ejournal.ukm.my/ebangi/index


As Chinese women become more educated and participate in the labor force, they earn more money independently. At the same time, thanks to China's one-child policy, women have gained more intergenerational wealth. The economic foundation allowed Chinese women to play bigger power in the consumer market, and a phenomenon called "Her Economy" since 2007. The improvement of discourse power and economic empowerment of Chinese women in the consumer market rendered them better achieve self-empowerment. However, female behavior is also shaped by society, and female consumption is more likely to be influenced by consumer culture and become the background board of consumer society, and women find it difficult to achieve real empowerment through consumption. Although the existing literature has explored this issue, the research field has not been extended to Chinese female consumers, and the theoretical perspective of empowerment is lacking. Thus, this paper reviews women’s consumption and empowerment in China from a critical perspective.

Item Type:Article
Keywords:Chinese women; Consuming behaviour; Women empowerment; Consumerist; Feminism
Journal:e-Bangi ; Jurnal Sains Sosial dan Kemanusiaan
ID Code:23544
Deposited By: Mr. Mohd Zukhairi Abdullah
Deposited On:10 May 2024 08:56
Last Modified:13 May 2024 06:47

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