The evolving social media strategies of politicians in Malaysia: a critical review

Siti Hara Rashid, and Fernandez, Kevin (2024) The evolving social media strategies of politicians in Malaysia: a critical review. Geografia : Malaysian Journal of Society and Space, 20 (1). pp. 174-188. ISSN 2180-2491


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Scholars were optimistic about social media as a tool to reintroduce deliberative democracy. One of the features allows users to express their thoughts and participate in political discussions without being monitored or restricted by the government. It is crucial that politicians also change their communication strategies, including adaptation of social media platforms, to effectively communicate their ideas to their constituents. This study has three objectives. First, it aims to examine the evolution of political strategies used by politicians from conventional media to social media. Second, this study examines the soundbytes that are most popular in the Malaysian context. Third, we seek to understand the perception of ‘media freedom’ amongst politicians and members of the media. Using in-depth interviews with politicians from both sides – the current government and the opposition – this study concludes that Malaysian politicians use social media primarily to portray themselves as people who are loyal to their partners and family, and very religious. Less emphasis is paid on major macro and micro policy debates over social media.

Item Type:Article
Keywords:Deliberative democracy; Media and regime change; Social media and politics
Journal:Geografia ; Malaysian Journal of Society and Space
ID Code:23559
Deposited By: Mr. Mohd Zukhairi Abdullah
Deposited On:16 May 2024 08:11
Last Modified:17 May 2024 01:22

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