Portrait of hate speech propagators' behaviour in Indonesia twittersphere: a comparative virtual ethnography study

Abstract

Political life in Indonesia today cannot be separated from the social media platform Twitter (X) because it is often used to express opinions freely. Unfortunately, a handful of parties misused the freedom of communication and expression offered by Twitter (X) to spread hate speech. One of the biggest phenomena is “Cebong” and “Kadrun”. This research examines the characteristics of hate speech spreaders in the political context of "Cebong" and "Kadrun". This study employed virtual ethnography to interpret the phenomenon of political hate speech on Twitter (X) in May 2022. The hate speech made by "Cebong" and "Kadrun" can be concluded as two hostile political camps. They argued with each other to show their identity as supporters of one of the camps and aimed to bring down the opposing political camp. The tweets made by “Cebong” were dominated by arguments classified as arguments by analogy; meanwhile, "Kadrun" was dominated by discovery arguments: arguments from cause to effect. The manipulation strategy carried out by "Cebong" is dominated by connotations, and "Kadrun" is dominated by specific warrants and connotations. The fallacy expressed by "Cebong" is dominated by persuasive definitions; meanwhile, "Kadrun" is dominated by hasty generalizations. These findings could be suggestions for creating a healthier ecosystem in the digital public sphere in Indonesia. Twitter (X) users should be more aware of reporting content that indicates hate speech. By knowing the characteristics of hate speech and the characteristics of hate speech spreaders, Twitter users can stop the spread of hate speech.