Mohammad Nasir Saludin, and Rika Fatimah Panjaitan, (2004) Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller. Sains Malaysiana, 33 (1). pp. 29-42. ISSN 0126-6039
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Official URL: http://www.ukm.my/jsm/english_journals/vol33num1_2...
Abstract
There are a lot of factors and conditions to be considered by tour and travel companies when designing quality product due to the fact that the product being sold is intangible and their ultimate goal is to sustain customers' loyalty. Fuzzy Logic Controller (FLC) has been observed to be compatible to this 'intangible' factor thus giving better result when compared to other methods. By using FLC, all communications are clear and have precise meaning.
| Item Type: | Article |
|---|---|
| Journal: | Sains Malaysiana |
| ID Code: | 3869 |
| Deposited By: | Mr Fazli Nafiah - |
| Deposited On: | 22 Mar 2012 03:53 |
| Last Modified: | 22 Mar 2012 03:53 |
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