Aliah Hanim Mohd Salleh, and Mohd. Helmi Abd. Rahim, (1995) From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies. Jurnal Komunikasi ; Malaysian Journal of Communication, 11 . pp. 31-41. ISSN 0128-1496
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| Item Type: | Article |
|---|---|
| Journal: | Jurnal Komunikasi ; Malaysian Journal of Communication |
| ID Code: | 4811 |
| Deposited By: | Mr Fazli Nafiah - |
| Deposited On: | 23 May 2012 04:27 |
| Last Modified: | 14 Dec 2016 06:37 |
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