Environmentally conscious behavior among Malaysians consumers: an empirical analysis

Zuraidah Ramly, and Nor Hashima Hashim, and Wan Kalthom Yahya, and Siti Aishah Mohamad, (2012) Environmentally conscious behavior among Malaysians consumers: an empirical analysis. Jurnal Pengurusan, 35 . pp. 111-121. ISSN 0127-2713

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This paper aims to investigate the influence of demographic and psychographicv variables on environmentally conscious cosumer behavior (ECCB)v in the context of Malaysian consumers. A survey was developed and administered. generating a total sample of 319 respondents across the country. The preliminary results indicated that all of the variables examin ed were significantly correlated to ECCB, expert for income. Later the analysis from the regression highlighted that only age, gender and perceived consumer effectiveness (PCE)were significant predictors to ECCB. The findings confirmed that, in terms of psychographic variables, PCE has been proven to be more accurate and significant determinant than environmental concern (EC) for segmenting and explaining different segments and characteristics of pro-environmental behavior .These findings may assist Malaysian policy makers in formulating actionable decisions related to environmental education and protection.The finding also allows marketers to use marketing and awareness-raising campaigns to encourage consumers to choose environmental friendly products.

Item Type:Article
Keywords:conscious behavior; Malaysia consumer.
Journal:Jurnal Pengurusan
ID Code:5808
Deposited By: Mr Azam
Deposited On:05 Jan 2013 09:07
Last Modified:14 Dec 2016 06:39

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