Reliability Assessment for Cross-cultural Measurement Comparability

Nik Rahimah Nik Yacob, and Ismail Rejab, (1992) Reliability Assessment for Cross-cultural Measurement Comparability. Jurnal Pengurusan, 11 . pp. 15-24. ISSN 0127-2713



The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. The author suggests the performance of reliability assessments as a basisfor determining the appropriateness of using standardised instruments although the evidence of comparability is inconclusive.

Item Type:Article
Journal:Jurnal Pengurusan
ID Code:7946
Deposited By: stud01
Deposited On:09 Nov 2014 08:47
Last Modified:14 Dec 2016 06:45

Repository Staff Only: item control page