Evaluating the services of Malaysian hotels from the leisure traveler's perspectives

Mhd Suhaimi Ahmad, and Ahmad Azmi M.Ariffin, and Azhar Ahmad, (2008) Evaluating the services of Malaysian hotels from the leisure traveler's perspectives. Jurnal Pengurusan, 27 . pp. 69-83. ISSN 0127-2713


Official URL: http://ejournal.ukm.my/pengurusan/article/view/848


This study evaluated the expectation, perception and satisfaction level of leisure travelers towards hotel attributes and services quality in Malaysia. It specifically tried to delineate basic dimensions of local leisure travelers towards hotel attributes and subsequently evaluate their satisfaction level towards hotel attributes. This study involved a questionnaire-survey of 180 respondents and employed Factor Analysis with VARIMAX rotation as the main analysis. Eight underlying factors representing 58.6 per cent of the explained variance were extracted. The most important factor in explaining the variance was "staff service quality", followed by "value" and "core products' quality." The result of reliability analysis showed that the alpha coefficients for the eight factors ranged from 0.62 to 0.84 and eigenvalues from 1.00 to 7. 76. Finally, Regression Analysis was employed to examine the eight underlying factors relative importance in contributing to the overall level of satisfaction towards the hotel attributes and services. The findings of the regression analysis suggested that local travelers' overall satisfaction was primarily derived from the factor of "value" followed by "core products' quality" and "staff service quality." Factor of ''facility of mini bar" was the only negative factor derived from the analysis. The findings of this study and its marketing implication could assist hoteliers to design their hotel services in order to target the segment of leisure travelers in the most efficient way.

Item Type:Article
Keywords:satisfaction of leisure travelers, hotel and services quality in Malaysia.
Journal:Jurnal Pengurusan
ID Code:8080
Deposited By: stud01
Deposited On:29 Nov 2014 13:09
Last Modified:14 Dec 2016 06:46

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