Online market communicational patterns in developing countries: a Malaysian perspective

Shahid Bashir, and Ridzuan Masri, and Faridah Ibrahim, and Vijayesvaran Arumugam, (2014) Online market communicational patterns in developing countries: a Malaysian perspective. Jurnal Komunikasi ; Malaysian Journal of Communication, 30 (2). pp. 61-70. ISSN 0128-1496


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The aim of present study is to provide ideas across a variety of online buyer practices and choices that will assist communicators to be more set in market patterns of developing countries. The study signifies not just for the web-vendors in promoting online market, but also for those individuals who are hesitant to buy products online. On a sample size of 50 Malaysian e-shoppers, an open ended questionnaire was used as a primary data collection method to analyze buyer practicing ideas gathered around several variables reviewed through past studies i.e. web promotion, consumer’s decision making methodologies, extensive online clientage, and online shopping related knowledge. The outcomes evidenced powerful influence of some of these variables on online buyer’s practices.

Item Type:Article
Keywords:Online marketing; online shopping practices; e-business; internet; market communication
Journal:Jurnal Komunikasi ; Malaysian Journal of Communication
ID Code:8582
Deposited By: ms aida -
Deposited On:14 May 2015 01:18
Last Modified:14 Dec 2016 06:47

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