Muhamad Azrin Nazri, and Kalsom Abd. Wahab, and Nor Asiah Omar, (2015) The effect of entrepreneurial orientation dimensions on takaful agency’s business performance in Malaysia. Jurnal Pengurusan, 45 . pp. 1-20. ISSN 0127-2713
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Official URL: http://ejournals.ukm.my/pengurusan/issue/view/749
Abstract
This study aimed to examine the relationship among the five dimensions of entrepreneurial orientations (innovativeness, risk taking, autonomy, competitive aggressiveness, and proactiveness) and performance of Takaful agencies in Malaysia. A total of 211 questionnaires were collected via purposive sampling from Takaful agency’s managers from three main Takaful operators namely Etiqa, Takaful Malaysia and Takaful Ikhlas. A structural equation model that assessed the relationship between the proposed variables was tested using PLS 2.0. The findings revealed that of the five dimensions of entrepreneurial orientation, proactiveness and autonomy were found to have significant influence on business performance
| Item Type: | Article |
|---|---|
| Keywords: | Entrepreneurial orientation; business performance; agencies; Takaful; Malaysia |
| Journal: | Jurnal Pengurusan |
| ID Code: | 9610 |
| Deposited By: | ms aida - |
| Deposited On: | 17 Mar 2016 01:01 |
| Last Modified: | 14 Dec 2016 06:50 |
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