Corporate image of zakat institutions in Malaysia

Siti Ngayesah Ab Hamid, and Wan Jamaliah Wan Jusoh, (2016) Corporate image of zakat institutions in Malaysia. Geografia : Malaysian Journal of Society and Space, 12 (2). pp. 47-57. ISSN 2180-2491


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The privatization of several zakat institutions in Malaysia has opened a new phase in zakat administration with the aim of improving institutional image, especially through the introduction and implementation of corporate values. Various activities and promotional efforts were undertaken to achieve this objective incurring significant expenditures which would be wasted if they fail to achieve the intended goals. In this light, this study was conducted to identify factors that shape and determine the image of zakat institutions among zakat contributors and noncontributors. Based on the two basic components of corporate image which consisted of emotional and functional components, four factors were proposed – reputation, corporate communication, access to service and contact personnel. A total of 225 questionnaires were administered and analyzed using multiple regression analysis. The findings revealed that reputation and contact personnel had a significant relationship with image. These findings have broadened understanding of the concept of image and its antecedents in the context of zakat institutions in Malaysia.

Item Type:Article
Keywords:Access to service; Contact personnel; Corporate communication; Corporate image; Reputation; Zakat institutions
Journal:Geografia ; Malaysian Journal of Society and Space
ID Code:9812
Deposited By: ms aida -
Deposited On:07 Jun 2016 01:22
Last Modified:14 Dec 2016 06:50

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