The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: an empirical study

Nor Asiah Omar, and Muhamad Azrin Nazri, and Lokhman Hakim Osman, and Mhd Suhaimi Ahmad, (2016) The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: an empirical study. Geografia : Malaysian Journal of Society and Space, 12 (2). pp. 68-82. ISSN 2180-2491

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Abstract

The global market for organic food has developed significantly in the past decade. The organic food industry in Malaysia is getting wider, even though the domestic market remains relatively small. The main purpose of this study is to investigate the effect of demographic factors towards purchase intention of organic food. A total of 150 completed questionnaires was collected via convenience sampling from customers of a shopping-mall in Malaysia’s Klang Valley. Five demographic variables were used in this study, including gender, age, level of income, level of education and presence of children in the household. The findings revealed that, gender, age, level of education did have significant impacts on the consumer intention to buy organic food. These findings will appeal to those interested in consumer behaviour regarding organic food consumption and the continued development of Malaysia’s organic food industry.

Item Type:Article
Keywords:Demographic factors; Organic food consumption; Organic food industry; Organic products; Purchase intention; Urban consumers
Journal:Geografia ; Malaysian Journal of Society and Space
ID Code:9814
Deposited By: ms aida -
Deposited On:07 Jun 2016 01:49
Last Modified:14 Dec 2016 06:50

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