Items where Author is "Fam, Kim-Shyan"

Article

Mohamad-Noor Salehhuddin Sharipudin, and Nurzihan Hassim, and Suffian Hadi Ayub, and Fam, Kim-Shyan and Nusanee Meekaewkunchorn, (2023) Exploring managers’ perceptions on sponsorship relations and decision making in the Malaysian B2B context. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (1). pp. 166-181. ISSN 0128-1496

Mohamad-Noor Salehhuddin Sharipudin, and Nurzihan Hassim, and Suffian Hadi Ayub, and Fam, Kim-Shyan and Rosli Mohammed, (2022) The role of media in sponsorship decision making during Covid-19 : a Malaysian perspective. Jurnal Komunikasi ; Malaysian Journal of Communication, 38 (2). pp. 182-197. ISSN 0128-1496