Items where Author is "Hishamuddin Ismail, "

Article

Wee, Stany Lian Fong and Hishamuddin Ismail, and Tan, Pei Kian (2023) Extending the innovation characteristic model to private label products: brand trust as the new innovation characteristic. Jurnal Pengurusan, 67 . pp. 1-11. ISSN 0127-2713

Hishamuddin Ismail, and Zaharah Bakar, and Aliah Hanim M. Salleh, (2006) Buyer satisfaction and loyalty - evidence from the industrial goods market. Jurnal Pengurusan, 25 . pp. 47-61. ISSN 0127-2713