Number of items: 1.
Article
Zuraidah Zainol, and Norjaya Mohd. Yasin, and Nor Asiah Omar, and Nik M. Hazrul Nik Hashim, and Juliana Osman,
(2015)
The effect of customer-brand relationship investments on customer
engagement: an imperative for sustained competitiveness.
Jurnal Pengurusan, 44
.
pp. 1-18.
ISSN 0127-2713
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