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Items where Author is "Lee, Sze Mun"

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Mohd. Helmi Abd. Rahim, and Normah Mustaffa, and Lee, Sze Mun (2011) The effects of gender advertising on brand image: the Malaysian context. Jurnal Komunikasi ; Malaysian Journal of Communication, 27 (1). pp. 118-132. ISSN 0128-1496

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