Items where Author is "Tan, Pei Kian"

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Article

Wee, Stany Lian Fong and Hishamuddin Ismail, and Tan, Pei Kian (2023) Extending the innovation characteristic model to private label products: brand trust as the new innovation characteristic. Jurnal Pengurusan, 67 . pp. 1-11. ISSN 0127-2713

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