Number of items: 1.
Article
Wee, Stany Lian Fong and Hishamuddin Ismail, and Tan, Pei Kian
(2023)
Extending the innovation characteristic model to private label products: brand trust as the new innovation characteristic.
Jurnal Pengurusan, 67
.
pp. 1-11.
ISSN 0127-2713
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