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Items where Author is "Ying, San Lim"

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Mun, Soon Lam and Si, Yan Tan and Ying, San Lim and Tuan, Hock Ng (2023) Communication in the 21st Century: The Effect of internet celebrity as the communication source in influencing generation Z purchase intention. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (4). pp. 507-522. ISSN 0128-1496

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