Items where Author is "Yusniza Kamarulzaman, "

Article

Hafizah Omar Zaki, and Yusniza Kamarulzaman, and Mozard Mohtar, (2021) Cognition and emotion : exploration on consumers response to advertisement and brand. Jurnal Pengurusan, 63 . pp. 1-14. ISSN 0127-2713

Hafizah Omar Zaki, and Yusniza Kamarulzaman, and Mozard Mohtar, (2020) Humour advertising: a review and a bibliometrics citation analysis. Geografia : Malaysian Journal of Society and Space, 16 (2). pp. 164-178. ISSN 2180-2491